Every ecommerce store has hidden opportunities — products that should be selling better but aren’t, pages with huge potential that hardly get seen, and small details that unknowingly push customers away. These issues are often easy to fix, but hard to spot without digging through endless data.
In this guide, we’ll reveal seven low-cost, high-impact tasks that can quickly improve your sales by tightening up the areas most ecommerce teams overlook.
1. Products With High Demand but Low Conversion
Some products attract plenty of views, which means customers want them — but something is stopping them from buying. Fixing conversion roadblocks on high-demand pages can deliver rapid revenue wins.
Action:
- Is the total price (including delivery) competitive?
- Are delivery times fast compared to competitors?
- Is the description missing key information?
- Are the product images high quality and informative?
- Are negative reviews damaging buyer confidence?
- Are important variations missing or out of stock?
2. Products With High Conversion but Low Views
These products successfully convert visitors into buyers — but they aren’t getting enough traffic. Increasing visibility can unlock substantial growth with little risk.
Action:
- Improve SEO optimisation to attract more organic traffic.
- List products across all relevant marketplaces.
- Promote them through paid marketing channels.
- Feature them in email campaigns.
- Create supporting content (blogs, guides, videos) to drive targeted traffic.
3. Products Missing a Description
A product without a description is almost guaranteed to underperform. It limits conversions, harms SEO, and reduces visibility across your own site.
Action:
- Focus first on high-demand products.
- Add complete, keyword-rich and benefit focused descriptions to improve discoverability and help customers make confident purchase decisions.
4. Products With High Sales but Low Google Ads Visibility
If a product performs well organically, through social channels, or via repeat customers, it’s a strong candidate for paid promotion. When these best-selling products receive little to no Google Shopping exposure, you’re leaving easy sales on the table.
Action:
- Audit your Google Ads campaigns
- Are you being outbid in the ad auction?
- Is the campaign limited by budget?
- Is the product eligible to serve?
5. Products Missing an Image
A product without an image is unlikely to sell — customers simply won’t buy something they can’t see.
Images build trust, communicate quality, highlight features and dramatically influence purchasing decisions.
Action:
- Ensure every product has at least one clear, high-quality image.
6. Products With a Significant Year-on-Year Sales Decrease
A significant drop in performance is a red flag. These products were selling but now they are not – identifying these products and fixing them can help you recover lost revenue.
Action:
- Has the product gone out of stock?
- Is there a pricing error?
- Have competitors lowered their prices?
- Has shipping become slower or more expensive?
- Are your paid campaigns underperforming?
- Have you lost organic rankings for key landing pages?
7. Products With Very Short Descriptions
Short or incomplete descriptions are easy to miss but can severely impact performance. Thin content can lead to:
- Lower conversion rates due to missing essential information
- Weak organic visibility
- Reduced user engagement
- Lack of uniqueness compared to competitors
Action:
- Expand descriptions by including features, benefits, use cases, audience details and any important technical information.
The Bigger Challenge — and How Cleargro Solves It
Most ecommerce teams understand the importance of fixing issues like weak descriptions, poor visibility, missing images or declining product performance. The real challenge isn’t knowing what to do — it’s knowing where the problems are.
With hundreds or thousands of products, manually identifying these issues can range from impossible to very time-consuming depending on your store platform and the tools you have available. Important opportunities get missed, problems go unnoticed for months, and teams lose countless hours digging through data instead of driving growth.
This is exactly where Cleargro transforms the process.
Cleargro integrates directly with your ecommerce store and continuously monitors every product, surfacing issues and opportunities the moment they appear. It automatically highlights:
- Products with strong demand but low conversion
- High-converting products lacking traffic
- Missing or weak descriptions
- Missing images
- Under-promoted products
- Declining year-on-year performance
- And dozens of other ecommerce growth opportunities
Instead of spending time finding the problems, your team receives a clear, prioritised list of actionable improvements — so every hour goes into fixing issues and increasing revenue, not sifting through spreadsheets and reports.
Ready to uncover the growth opportunities hiding in your product catalogue? Find out more about Cleargro and how it can transform your store’s performance.
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